What 4,967 Students Taught Us This Quarter About Career Discovery

This back-to-school season, we asked a simple question: What happens when career discovery is effortless for students—wherever they are?

Through our partnership with American Student Assistance® (ASA) and EvolveMe®, thousands of learners used GoSurvey to surface interests and get AI-guided career matches they could share with families and counselors. In Q2 2025, 4,967 students engaged; completion rates were 66% for step one and 72% end-to-end. Our click-through rate beat the network benchmark (57% vs. 52%). When exploration is fast and low-friction, students show up.

GoSurvey is a free, privacy-first, AI-powered survey that maps student interests to thousands of careers and generates a student-controlled interest summary they can choose to share with families and counselors.

What the signals show

• Intent, not just clicks. We see which career clusters draw attention and how interest shifts over time—at scale.

• Better inputs for counselors. Results arrive organized, so 1:1 time moves from “What do you want to do?” to “How do we get you there?”

• Equity through access. Students anywhere can self-start; districts get a consistent, comparable lens for early exploration.

Why this matters for districts (and edtech)

• Time back to humans. Counselors stay central; technology does the upfront sorting.

• A common language. Interests → clusters → next steps creates a shared pathway map across schools, families, and employers.

• Evidence over anecdotes. Aggregate intent trends help districts plan work-based learning and employer engagement.

What’s next—and how we’ll use it

This quarter’s engagement is one piece of the puzzle. The next is localization through GoEducate's Regional Opportunity Portals (ROPs)—community hubs that bring programs, apprenticeships/jobs, and simple interest → program → application pathways into one place, with optional employer visibility.

Students will be able to:

• Explore local programs and credentials aligned to career clusters

• Find apprenticeships and jobs from regional employers

• Follow simple pathways from interest → program → application

• (Optionally) share a profile for visibility to verified employers

For districts and employers, ROPs provide on-demand signals on talent demand, training supply, and outcomes—so everyone works from the same map.

In short: GoSurvey sparks early discovery; ROPs turn discovery into action. As localized portals launch, exploration becomes a clear path—from interest, to local programs, to employer-linked openings. We’re building program-to-job links so students can see which employers value specific programs and credentials, and employers can tag preferred programs on roles and find candidates who’ve completed them—feeding qualified talent pipelines and driving interviews, apprenticeships, and first jobs.

One survey today can set a student’s career on a new trajectory—right here on GoEducate.

If you’re a counselor, educator, or employer ready to convert student curiosity into career traction, let’s collaborate.

Learn more about our platform and partners:

www.goeducate.com

American Student Assistance® and EvolveMe® are registered trademarks of American Student Assistance.